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Use machine learning to surface

emotion-led data

of what users ‘think’ and ‘feel’ about your product’s design

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Identify weaknesses and dial up strengths to

refine propositions

so that people instantly ‘get’ the value

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Shed light on the human issues that

drive engagement

which analytics alone cannot solve

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Trusted by product managers, design principals and conversion specialists

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Loops saves time and money

Win more pitches. Nail more presentations.

Our clients love the insight-led approach as it makes their lives easier when selling up the chain of command, so everyone is happy.

Source: Kris Creative Director @ AKQA

Catch issues early and avoid huge costs.

The cost of fixing an error after release is 100x that of fixing an error before the project is completed.

Source: Dr Susan Weinshenk

Improve conversion rates by learning what people ‘think’.

We validate any assumptions to be confident that the creative changes we’re making resonate with our users and ultimately, help with conversion!

Source: Jonathan CTO @ THE OUT, powered by Jaguar Land Rover
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