Understand how customers really see your product so you can make it appeal more

Use machine learning to surface

emotion-led data

of what users ‘think’ and ‘feel’ about your product’s design

Identify weaknesses and dial up strengths to

refine propositions

so that people instantly ‘get’ the value

Shed light on the human issues that

drive engagement

which analytics alone cannot solve

Win more pitches. Nail more presentations.

We used Loops for the first time to support a big pitch for Pizza Express, which we won. The speed and quality of feedback gave our response a new dimension. Highly recommended for proving thinking on your creative output.

Catch issues early and avoid huge costs.

Being able to easily test ideas gives us the courage to try new things and push creative boundaries - which makes us better designers.

Improve conversion rates by learning what people ‘think’.

We validate any assumptions to be confident that the creative changes we’re making resonate with our users and ultimately, help with conversion!