Make brilliant creative work
with insight and iteration
Get honest opinions from your target audience annotated on to your ideas in minutes,
analyse it in a few clicks, then optimize your work so it truly resonates.
Recruit specific participants from a global panel of 110m people for
or bring your own - and make data driven decisions
Test multiple assumptions at once and
then iterate the work and test again
Present work underpinned by customer data to
and get buy-in from stakeholders and clients
Loops is a research tool designed by creatives to support the creative process.
You get qualitative feedback that’s easy to understand and actionable. People simply point and click to leave thoughts on product, content or marketing concepts - just like a digital whiteboard.
The end result isn’t a report or slide deck. It’s creative work that’s been optimized several times with data from real consumers - fresh insight improves each new iteration.
Insight-led designers, marketing teams and agencies use Loops in their workflows to craft output that is customer-centric and robust.
Discover emotion-led insights and that usability testing and analytics won’t surface. Great for developing your product’s look & feel with data.
Marketing & Creative
Get the proposition right first so you can scale with confidence. Great for crafting brand, content and messaging that converts.
Packaging, Print & Retail
Pulling the trigger on physical production is always risky, so test with real people first. Great for optimizing anything physical like print and packaging.
Loops saves time and money
Win more pitches. Nail more presentations.
“The strategy team at Grey has integrated Loops across pitches and clients projects with great results. Access to consumer data about our thinking - in hours - gives us a competitive edge and makes us more agile.”Chief Strategy Officer, Grey
Get sign off on creative work faster.
“Loops speeds up our processes, improves margin, delivers stronger insights and as a SaaS solution, means it can be integrated into our operations seamlessly.”Global Head of Innovation Services, Ogilvy Group
Improve conversion rates by learning what people ‘think’.
“We validate any assumptions to be confident that the creative changes we’re making resonate with our users and ultimately, help with conversion!”Chief Technology Officer, THE OUT, Powered by Jaguar Land Rover