Loops for Brand Identity
Loops for Brand Identity
Measure your brand's strengths and identify new growth opportunities
Use Loops to get a quick and accurate brand identity audit. Measuring brand value with your target consumers has never been easier.
Design with data, create with confidence
Testing too late = Huge risk
Leaving audience testing until the end of your creative process risks wasting time, effort and money.
Testing early = Confidence
Use Loops to see what resonates with your audience whilst ideas are still taking shape.
So what?
No more last minute panic, frustrated teams and re-briefs. Just creative confidence, alignment and fast progress.
Made for brand identity teams
Brand Managers, Designers, Strategists, CX/UX Specialists, and Marketing VPs use Loops for Brand Identity
Create brand identity with confidence
AI-powered insights for confident brand strategy
The Loops AI assistant is your trusted partner in transforming complex brand data and brand equity metrics into actionable insights at speed. Leveraging world class AI integrations and intelligent prompt design, our platform empowers you to ask specific questions about branding and receive clear, digestible results in seconds. Iterate and optimize your brand identity until you achieve the brand perception the brief demands.
Worldwide brand testing with targeted audiences
With Loops, you can validate your brand association / identity ideas with a global audience of over 110 million people, ensuring your brand resonates in any major market or language you want. Our platform offers 150+ demographic filters and custom screening capabilities, allowing you to precisely target your desired audience segments and gather valuable insights from the right consumers.
Evolve your brand's identity with scientific precision
The Loops platform's iterative testing and versioning capabilities enable you to test different versions of your brand identity at any stage of development. With real-time results and actionable insights, you can continuously refine your designs based on valuable feedback. Online brand monitoring and testing has never been easier. By validating your progress throughout the development process, you'll create a brand identity that provably resonates with your target audience, saving time and resources along the way.
A comprehensive suite of methodologies for testing brand impact
Loops offers a diverse range of question types, including open-end, multiple choice, ranking, Likert scale, and slider questions, enabling you to gather both quantitative and qualitative data from questions about branding. Combined with the comments and annotations provided by respondents, this comprehensive data set is then analyzed by our AI assistant, delivering powerful insights to guide your brand identity decisions.
Compare
The speed of a survey with the depth of a focus group
Loops give you quantitative and qualitative data — presented as detailed charts and content annotations. Our user-friendly platform shows you 'what' people think, 'why' they think it, and 'where' they are drawn to, so you know exactly 'how' to improve.
Surveys | Focus Groups | ||
|---|---|---|---|
Annotated Feedback | Feedback is disconnected from the content | Feedback is very time consuming to synthesize | Each respondent annotates the ideas so it's immediately clear what they mean |
Respondent Recruitment | Limited demographic options | Time consuming and expensive | Specify your audience and access them in minutes |
Multi-Format Testing | Not optimized for testing full campaigns holistically | Too much content in a group setting can create mental overload | Supports image, video, audio, music, voice - delivered via a step-by-step interactive flow, where you control the sequence |
De-risking Ideas | Great for the 'what' but not for the 'why' | Brilliant for the 'why' - but tiny sample sizes means no statistical significance | Show stakeholders 'what' the audience think, and 'why' they think it - backed up with statistical significance |
Ease of Use | Data analysis and reporting may require training | Qualitative data collection and analysis may require training | Intuitive and user-friendly platform designed for brand marketing and design professionals |
Speed To Results | Days or weeks | Weeks or months | Receive feedback within hours |
Holistic Insights | Intended for quantitative data | Intended for qualitative data | Quantitative and qualitative data - instantly summarized with AI |
Surveys | Focus Groups | |
|---|---|---|
Annotated Feedback | ||
Feedback is disconnected from the content | Feedback is very time consuming to synthesize | Each respondent annotates the ideas so it's immediately clear what they mean |
Respondent Recruitment | ||
Limited demographic options | Time consuming and expensive | Specify your audience and access them in minutes |
Multi-Format Testing | ||
Not optimized for testing full campaigns holistically | Too much content in a group setting can create mental overload | Supports image, video, audio, music, voice - delivered via a step-by-step interactive flow, where you control the sequence |
De-risking Ideas | ||
Great for the 'what' but not for the 'why' | Brilliant for the 'why' - but tiny sample sizes means no statistical significance | Show stakeholders 'what' the audience think, and 'why' they think it - backed up with statistical significance |
Ease of Use | ||
Data analysis and reporting may require training | Qualitative data collection and analysis may require training | Intuitive and user-friendly platform designed for brand marketing and design professionals |
Speed To Results | ||
Days or weeks | Weeks or months | Receive feedback within hours |
Holistic Insights | ||
Intended for quantitative data | Intended for qualitative data | Quantitative and qualitative data - instantly summarized with AI |
Not a cold online form
Typically, online surveys are sent to a target group to answer a set of closed questions. Loops is different. All questions are contextually related to a visual (or audio) asset. We make the experience of giving feedback easy and fun, because it leads to richer insights.
Not a small group session
A focus group brings together a small group of people who are guided through a discussion by a moderator. The moderator collects the the group's perspective. Loops is different. Respondents on Loops are individual, private and not influenced by the group or moderator, plus you get to hear from 100s in one go.
Fewer headaches and late nights
With Loops, forget the late nights and endless revisions. Our platform empowers you to receive instant feedback on your creative ideas, ensuring that your projects resonate with your audience from the start. By eliminating subjective guesswork and reducing last-minute amends, Loops streamlines your creative process, allowing you to focus on what truly matters—creating distinctive content that drives results.
Creative superpowers for you
Work smarter
Save days of manual effort with AI
Work faster
Multi-market testing in parallel
Purpose built for iteration
Continuously refine your creative work based on fast feedback from real people
Data made simple
AI does the heavy lifting of analysis freeing you up to think and make choices
Answers in minutes
You'll be amazed at Loops's speed and wonder how you lived without it
Total content flexibility
No need to test each piece of content one by one - in Loops test whole campaigns at once
Test with anyone, anywhere
Use 150+ demographic filters to specify the exact audience
110m on demand
Integrated with 300+ research panels from around the world
Test audio
Remove guesswork from music, sonic identities, and voiceovers
Work smarter
Save days of manual effort with AI
Work faster
Multi-market testing in parallel
Purpose built for iteration
Continuously refine your creative work based on fast feedback from real people
Data made simple
AI does the heavy lifting of analysis freeing you up to think and make choices
Total content flexibility
No need to test each piece of content one by one - in Loops test whole campaigns at once
Test with anyone, anywhere
Use 150+ demographic filters to specify the exact audience
Answers in minutes
You'll be amazed at Loops's speed and wonder how you lived without it
110m on demand
Integrated with 300+ research panels from around the world
Test audio
Remove guesswork from music, sonic identities, and voiceovers
Work faster
Multi-market testing in parallel
Purpose built for iteration
Continuously refine your creative work based on fast feedback from real people
Work smarter
Save days of manual effort with AI
Data made simple
AI does the heavy lifting of analysis freeing you up to think and make choices
Answers in minutes
You'll be amazed at Loops's speed and wonder how you lived without it
110m on demand
Integrated with 300+ research panels from around the world
Total content flexibility
No need to test each piece of content one by one - in Loops test whole campaigns at once
Test with anyone, anywhere
Use 150+ demographic filters to specify the exact audience
Test audio
Remove guesswork from music, sonic identities, and voiceovers
Work smarter
Save days of manual effort with AI
Work faster
Multi-market testing in parallel
Purpose built for iteration
Continuously refine your creative work based on fast feedback from real people
Data made simple
AI does the heavy lifting of analysis freeing you up to think and make choices
Answers in minutes
You'll be amazed at Loops's speed and wonder how you lived without it
Total content flexibility
No need to test each piece of content one by one - in Loops test whole campaigns at once
Test with anyone, anywhere
Use 150+ demographic filters to specify the exact audience
110m on demand
Integrated with 300+ research panels from around the world
Test audio
Remove guesswork from music, sonic identities, and voiceovers
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