Pay monthly and spend less, with no long term commitment

Loops is integrated with over 300 different panel providers from around the world. So when you specify a unique audience only the people who match the profile you want come through to Loops to give you feedback.

Free accounts / one-off projects: $18 each + ask 10 Qs.

Pro account: $14 each + ask 12 Qs.

Agency account: $13 each + ask 15 Qs.

Enterprise account: We create a custom price for you.

B2B respondents are costed on a job-per-job basis and typically start from $26 per person. However, this can be much higher if we are recruiting people with niche profiles.

If you using your own respondents, e.g. sending a link to your CRM or socials, we do not charge you a respondent fee.

When setting up your test, you can apply multiple filters to ensure you get the right audience profile. When you specify a unique audience, only the people who match the profile you want to come through to Loops give you feedback. If the filter does not exist for your specific profile, we can build you a custom screener, e.g. “I need non-rejectors of brand X”. It is also possible to recruit manually for B2B audiences or send a test link to your own CRM database.

After you have specified your audience and set your test live, the recruitment process is immediate. The relevant panels will be automatically notified and if a respondent in any of the panels matches your criteria, they will be invited to Loops to participate.

Once your test is live, you will start seeing responses in the platform within minutes. As an example, if you are running a test with 300 people using Loops’ global audiences and are on a subscription account, we guarantee results in 2 working days. For B2B audiences, this can take up to 1 week.

Paid respondents are accessed on an ad-hoc basis inside the platform.

If you're on a free account, you pay for respondents upfront in bundles which start at $780 for 50 respondents.

If you're on a subscription account, we bill you in arrears at the end of each month based on your usage, e.g. An agency account needs 500 respondents in May would mean Loops bills the account holder $5,200 on June 1st (500 x $10), plus the subscription fee for June $1,272 (total $6,472).

For one-off projects, we agree on what's needed and bill 50% upfront and 50% when the project is completed.

For Enterprise accounts, we create custom arrangements.

Once respondents have answered your questions, Loops automates payment to them.

Yes, but in niche cases, we recruit manually. We cost B2B on a job-per-job basis since respondent fees vary and are significantly higher than B2C.

Minimum of 50 respondents per test to ensure a decent volume of insight. We recommend 100 upwards as the ideal amount, but you can go as high as 1000 per test.

Loops applies a machine-learning model that detects and removes bad verbatim, such as gibberish, from your test. This means that bad data from offending respondents will not be pulled through into your results and you will not be charged for their input. In addition, if you’re unhappy with any paid respondent, you can also manually flag them in the platform, and we will not charge you for them. This is our quality guarantee.

If you want to move to a free tier, you do not lose your data, but you do lose Pro features like priority support, data export, team management, respondent NDAs and AI synthesis etc.

If you have a Pro, Agency or Enterprise account, we give you priority support to ensure you get data back as quickly as possible, e.g. once the test is built, we ensure results back in two days. If you're doing a one-off project (no monthly account), we guarantee a 5-day turnaround. Please note that priority support does not include test set-up, test management or quant analysis, which we call Professional Services. These can be added on at an additional cost if required (see point below).

In addition to your monthly platform cost, you can pay for us to run your testing for you. All you need to do is supply the content, audience and questions and we’ll do the rest! We will estimate the management hours involved and send you a cost. This cost covers building your test, setting it live, all management and quant data analysis.

Yes, this is recommended to see if Loops is a good fit for your needs. To get in touch about how this works arrange a time here

We estimate 5 working days from getting your content to building the test, setting it live, and then finally providing analysis. However, after you’ve run several projects and used the platform several times, this reduces to a few days. Depending on the size of your audience, most tests complete in 24-48hrs.