Loops for Positioning
Loops for Positioning
Shape and strengthen your brand positioning with robust audience testing
A brand positioning statement needs to have thorough testing and validation. Use Loops for brand positioning research to prove its effectiveness.
Design with data, create with confidence
Testing too late = Huge risk
Leaving audience testing until the end of your creative process risks wasting time, effort and money.
Testing early = Confidence
Use Loops to see what resonates with your audience whilst ideas are still taking shape.
So what?
No more last minute panic, frustrated teams and re-briefs. Just creative confidence, alignment and fast progress.
Made for positioning and manifesto experts
Strategists, Marketing VPs, Brand Managers, Campaign Leads, and Consultants use Loops for Brand Positioning and Manifestos
Position brands with confidence
AI-driven analysis for optimized brand positioning
The Loops AI assistant is your go-to tool for transforming your brand positioning and manifesto data into actionable insights. With our world class AI integrations and smart prompt design, you can ask specific questions and get clear, easy-to-understand results in seconds, allowing you to iterate and optimize your brand positioning and strategy with data-driven assurance.
Access millions of consumers, with precision targeting
Loops connects you with a global audience of over 110 million people, allowing for extensive brand positioning market research in any major market or language of your choosing. With 150+ built-in demographic filters and custom screening options, you can precisely target your desired audience segments and gather valuable feedback from the most relevant consumers.
Iterative testing for better brand positioning
Embrace agile principles with Loops, empowering you to test various versions of your brand positioning statement and manifestos at any stage. With swift, actionable insights and real-time results, you can continuously iterate your strategic thinking based on valuable feedback, ensuring your final brand positioning marketing resonates with your target audience.
Gather rich brand insights with no effort
Gather a mix of quantitative and qualitative data using a range of question types, including open-end, multiple choice, ranking, Likert scale, and slider questions. Combined with respondent comments and annotations, our AI assistant analyzes this data to provide valuable insights for measuring brand value and refining your brand positioning and strategy.
Compare
The speed of a survey with the depth of a focus group
Loops give you quantitative and qualitative data — presented as detailed charts and content annotations. Our user-friendly platform shows you 'what' people think, 'why' they think it, and 'where' they are drawn to, so you know exactly 'how' to improve.
Surveys | Focus Groups | ||
|---|---|---|---|
Annotated Feedback | Feedback is disconnected from the content | Feedback is very time consuming to synthesize | Each respondent annotates the ideas so it's immediately clear what they mean |
Respondent Recruitment | Limited demographic options | Time consuming and expensive | Specify your audience and access them in minutes |
Multi-Format Testing | Not optimized for testing full campaigns holistically | Too much content in a group setting can create mental overload | Supports image, video, audio, music, voice - delivered via a step-by-step interactive flow, where you control the sequence |
De-risking Ideas | Great for the 'what' but not for the 'why' | Brilliant for the 'why' - but tiny sample sizes means no statistical significance | Show stakeholders 'what' the audience think, and 'why' they think it - backed up with statistical significance |
Ease of Use | Data analysis and reporting may require training | Qualitative data collection and analysis may require training | Intuitive and user-friendly platform designed for brand marketing and design professionals |
Speed To Results | Days or weeks | Weeks or months | Receive feedback within hours |
Holistic Insights | Intended for quantitative data | Intended for qualitative data | Quantitative and qualitative data - instantly summarized with AI |
Surveys | Focus Groups | |
|---|---|---|
Annotated Feedback | ||
Feedback is disconnected from the content | Feedback is very time consuming to synthesize | Each respondent annotates the ideas so it's immediately clear what they mean |
Respondent Recruitment | ||
Limited demographic options | Time consuming and expensive | Specify your audience and access them in minutes |
Multi-Format Testing | ||
Not optimized for testing full campaigns holistically | Too much content in a group setting can create mental overload | Supports image, video, audio, music, voice - delivered via a step-by-step interactive flow, where you control the sequence |
De-risking Ideas | ||
Great for the 'what' but not for the 'why' | Brilliant for the 'why' - but tiny sample sizes means no statistical significance | Show stakeholders 'what' the audience think, and 'why' they think it - backed up with statistical significance |
Ease of Use | ||
Data analysis and reporting may require training | Qualitative data collection and analysis may require training | Intuitive and user-friendly platform designed for brand marketing and design professionals |
Speed To Results | ||
Days or weeks | Weeks or months | Receive feedback within hours |
Holistic Insights | ||
Intended for quantitative data | Intended for qualitative data | Quantitative and qualitative data - instantly summarized with AI |
Not a cold online form
Typically, online surveys are sent to a target group to answer a set of closed questions. Loops is different. All questions are contextually related to a visual (or audio) asset. We make the experience of giving feedback easy and fun, because it leads to richer insights.
Not a small group session
A focus group brings together a small group of people who are guided through a discussion by a moderator. The moderator collects the the group's perspective. Loops is different. Respondents on Loops are individual, private and not influenced by the group or moderator, plus you get to hear from 100s in one go.
Fewer headaches and late nights
With Loops, forget the late nights and endless revisions. Our platform empowers you to receive instant feedback on your creative ideas, ensuring that your projects resonate with your audience from the start. By eliminating subjective guesswork and reducing last-minute amends, Loops streamlines your creative process, allowing you to focus on what truly matters—creating distinctive content that drives results.
Creative superpowers for you
Work smarter
Save days of manual effort with AI
Work faster
Multi-market testing in parallel
Purpose built for iteration
Continuously refine your creative work based on fast feedback from real people
Data made simple
AI does the heavy lifting of analysis freeing you up to think and make choices
Answers in minutes
You'll be amazed at Loops's speed and wonder how you lived without it
Total content flexibility
No need to test each piece of content one by one - in Loops test whole campaigns at once
Test with anyone, anywhere
Use 150+ demographic filters to specify the exact audience
110m on demand
Integrated with 300+ research panels from around the world
Test audio
Remove guesswork from music, sonic identities, and voiceovers
Work smarter
Save days of manual effort with AI
Work faster
Multi-market testing in parallel
Purpose built for iteration
Continuously refine your creative work based on fast feedback from real people
Data made simple
AI does the heavy lifting of analysis freeing you up to think and make choices
Total content flexibility
No need to test each piece of content one by one - in Loops test whole campaigns at once
Test with anyone, anywhere
Use 150+ demographic filters to specify the exact audience
Answers in minutes
You'll be amazed at Loops's speed and wonder how you lived without it
110m on demand
Integrated with 300+ research panels from around the world
Test audio
Remove guesswork from music, sonic identities, and voiceovers
Work faster
Multi-market testing in parallel
Purpose built for iteration
Continuously refine your creative work based on fast feedback from real people
Work smarter
Save days of manual effort with AI
Data made simple
AI does the heavy lifting of analysis freeing you up to think and make choices
Answers in minutes
You'll be amazed at Loops's speed and wonder how you lived without it
110m on demand
Integrated with 300+ research panels from around the world
Total content flexibility
No need to test each piece of content one by one - in Loops test whole campaigns at once
Test with anyone, anywhere
Use 150+ demographic filters to specify the exact audience
Test audio
Remove guesswork from music, sonic identities, and voiceovers
Work smarter
Save days of manual effort with AI
Work faster
Multi-market testing in parallel
Purpose built for iteration
Continuously refine your creative work based on fast feedback from real people
Data made simple
AI does the heavy lifting of analysis freeing you up to think and make choices
Answers in minutes
You'll be amazed at Loops's speed and wonder how you lived without it
Total content flexibility
No need to test each piece of content one by one - in Loops test whole campaigns at once
Test with anyone, anywhere
Use 150+ demographic filters to specify the exact audience
110m on demand
Integrated with 300+ research panels from around the world
Test audio
Remove guesswork from music, sonic identities, and voiceovers
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