Loops for Personas

Loops for Personas

Turn risky audience assumptions into robust facts by validating personas at scale

Validating what your audience really care about is crucial to ensure all ideas are rooted in real needs and behaviours.

Design with data, create with confidence

Testing too late = Huge risk

Leaving audience testing until the end of your creative process risks wasting time, effort and money.

Testing early = Confidence

Use Loops to see what resonates with your audience whilst ideas are still taking shape.

So what?

No more last minute panic, frustrated teams and re-briefs. Just creative confidence, alignment and fast progress.

Made for persona testing

Brand Strategists, Market Researchers, CX/UX Designers, Campaign Leads, and Creative Directors use Loops for Personas

Understanding Badge
Understanding Badge
Great Badge

Create personas with confidence

Your AI persona marketing assistant
Your AI persona marketing assistant

Your AI persona marketing assistant

Get the insights about your customer personas that you need, when you need them, with our AI assistant. Powered by world class AI integrations and advanced prompt design, the assistant distills quantitative and qualitative data into actionable insights in seconds. Segment your data however you want, get tailored results, and iterate tests effortlessly to create accurate customer personas that drive your success.

110M+ voices, 150+ filters
110M+ voices, 150+ filters

110M+ voices, 150+ filters

Persona validation couldn't be easier using our reach of 110+ million people across the globe. Audience targeting personas is also a breeze with our built-in 150+ demographic filters and custom screener options allow you to target your specific audience segments, ensuring your audience personas are based on insights from the right people.

Validate, refine, succeed
Validate, refine, succeed

Validate, refine, succeed

Loops empowers you to develop buyer personas with an agile approach. Test different versions of your customer personas at any stage, receive rapid insights, and make data-driven iterations. By continuously validating your progress, you'll ensure your final consumer personas accurately reflect your target audience, streamlining your design process and maximizing your success.

Qual & quant, all-in-one
Qual & quant, all-in-one

Qual & quant, all-in-one

Validate any customer persona with multiple data collection formats. Our platform offers open-ended, multiple choice, ranking, Likert scale, and slider questions, as well as respondent comments and annotations. The combination of qualitative and quantitative data, analyzed by our AI assistant, provides a detailed customer persona report with unparalleled insights into your target audience.

Compare

The speed of a survey with the depth of a focus group

Loops give you quantitative and qualitative data — presented as detailed charts and content annotations. Our user-friendly platform shows you 'what' people think, 'why' they think it, and 'where' they are drawn to, so you know exactly 'how' to improve.

Surveys

Focus Groups

Annotated Feedback

Feedback is disconnected from the content

Feedback is very time consuming to synthesize

Each respondent annotates the ideas so it's immediately clear what they mean

Respondent Recruitment

Limited demographic options

Time consuming and expensive

Specify your audience and access them in minutes

Multi-Format Testing

Not optimized for testing full campaigns holistically

Too much content in a group setting can create mental overload

Supports image, video, audio, music, voice - delivered via a step-by-step interactive flow, where you control the sequence

De-risking Ideas

Great for the 'what' but not for the 'why'

Brilliant for the 'why' - but tiny sample sizes means no statistical significance

Show stakeholders 'what' the audience think, and 'why' they think it - backed up with statistical significance

Ease of Use

Data analysis and reporting may require training

Qualitative data collection and analysis may require training

Intuitive and user-friendly platform designed for brand marketing and design professionals

Speed To Results

Days or weeks

Weeks or months

Receive feedback within hours

Holistic Insights

Intended for quantitative data

Intended for qualitative data

Quantitative and qualitative data - instantly summarized with AI

Surveys

Focus Groups

Annotated Feedback

Feedback is disconnected from the content

Feedback is very time consuming to synthesize

Each respondent annotates the ideas so it's immediately clear what they mean

Respondent Recruitment

Limited demographic options

Time consuming and expensive

Specify your audience and access them in minutes

Multi-Format Testing

Not optimized for testing full campaigns holistically

Too much content in a group setting can create mental overload

Supports image, video, audio, music, voice - delivered via a step-by-step interactive flow, where you control the sequence

De-risking Ideas

Great for the 'what' but not for the 'why'

Brilliant for the 'why' - but tiny sample sizes means no statistical significance

Show stakeholders 'what' the audience think, and 'why' they think it - backed up with statistical significance

Ease of Use

Data analysis and reporting may require training

Qualitative data collection and analysis may require training

Intuitive and user-friendly platform designed for brand marketing and design professionals

Speed To Results

Days or weeks

Weeks or months

Receive feedback within hours

Holistic Insights

Intended for quantitative data

Intended for qualitative data

Quantitative and qualitative data - instantly summarized with AI

Not a cold online form

Typically, online surveys are sent to a target group to answer a set of closed questions. Loops is different. All questions are contextually related to a visual (or audio) asset. We make the experience of giving feedback easy and fun, because it leads to richer insights.

Not a small group session

A focus group brings together a small group of people who are guided through a discussion by a moderator. The moderator collects the the group's perspective. Loops is different. Respondents on Loops are individual, private and not influenced by the group or moderator, plus you get to hear from 100s in one go.

Fewer headaches and late nights

With Loops, forget the late nights and endless revisions. Our platform empowers you to receive instant feedback on your creative ideas, ensuring that your projects resonate with your audience from the start. By eliminating subjective guesswork and reducing last-minute amends, Loops streamlines your creative process, allowing you to focus on what truly matters—creating distinctive content that drives results.

Hands Clapping

Creative superpowers for you

Work smarter

Work smarter

Save days of manual effort with AI

Work faster

Work faster

Multi-market testing in parallel

Purpose built for iteration

Purpose built for iteration

Continuously refine your creative work based on fast feedback from real people

Data made simple

Data made simple

AI does the heavy lifting of analysis freeing you up to think and make choices

Answers in minutes

Answers in minutes

You'll be amazed at Loops's speed and wonder how you lived without it

Total content flexibility

Total content flexibility

No need to test each piece of content one by one - in Loops test whole campaigns at once

Test with anyone, anywhere

Test with anyone, anywhere

Use 150+ demographic filters to specify the exact audience

110m on demand

110m on demand

Integrated with 300+ research panels from around the world

Test audio

Remove guesswork from music, sonic identities, and voiceovers

Test audio
Work smarter

Work smarter

Save days of manual effort with AI

Work faster

Multi-market testing in parallel

Work faster
Purpose built for iteration

Purpose built for iteration

Continuously refine your creative work based on fast feedback from real people

Data made simple

Data made simple

AI does the heavy lifting of analysis freeing you up to think and make choices

Total content flexibility

Total content flexibility

No need to test each piece of content one by one - in Loops test whole campaigns at once

Test with anyone, anywhere

Test with anyone, anywhere

Use 150+ demographic filters to specify the exact audience

Answers in minutes

Answers in minutes

You'll be amazed at Loops's speed and wonder how you lived without it

110m on demand

110m on demand

Integrated with 300+ research panels from around the world

Test audio

Remove guesswork from music, sonic identities, and voiceovers

Test audio
Work faster

Work faster

Multi-market testing in parallel

Purpose built for iteration

Purpose built for iteration

Continuously refine your creative work based on fast feedback from real people

Work smarter

Work smarter

Save days of manual effort with AI

Data made simple

Data made simple

AI does the heavy lifting of analysis freeing you up to think and make choices

Answers in minutes

Answers in minutes

You'll be amazed at Loops's speed and wonder how you lived without it

110m on demand

110m on demand

Integrated with 300+ research panels from around the world

Total content flexibility

Total content flexibility

No need to test each piece of content one by one - in Loops test whole campaigns at once

Test with anyone, anywhere

Test with anyone, anywhere

Use 150+ demographic filters to specify the exact audience

Test audio

Remove guesswork from music, sonic identities, and voiceovers

Test audio
Work smarter

Work smarter

Save days of manual effort with AI

Work faster

Multi-market testing in parallel

Work faster
Purpose built for iteration

Purpose built for iteration

Continuously refine your creative work based on fast feedback from real people

Data made simple

Data made simple

AI does the heavy lifting of analysis freeing you up to think and make choices

Answers in minutes

Answers in minutes

You'll be amazed at Loops's speed and wonder how you lived without it

Total content flexibility

Total content flexibility

No need to test each piece of content one by one - in Loops test whole campaigns at once

Test with anyone, anywhere

Test with anyone, anywhere

Use 150+ demographic filters to specify the exact audience

110m on demand

110m on demand

Integrated with 300+ research panels from around the world

Test audio

Remove guesswork from music, sonic identities, and voiceovers

Test audio

Make your brand brilliant

Ready to experience the power of Loops firsthand? Book a personalized demo and discover how Loops can revolutionize your creative process.

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